Unlock Exponential Growth with the Power of Engagement
Curious about how a community-centric approach can lower your cost of acquisition, increase repeat spending, and turn customers into brand ambassadors?
Take our scorecard to discover where your current strategies stand and how shifting your focus to community building can unlock untapped potential.
Curious about how a community-centric approach can lower your cost of acquisition, increase repeat spending, and turn customers into brand ambassadors?
Take our scorecard to discover where your current strategies stand and how shifting your focus to community building can unlock untapped potential.
Curious about how a community-centric approach can lower your cost of acquisition, increase repeat spending, and turn customers into brand ambassadors?
Take our scorecard to discover where your current strategies stand and how shifting your focus to community building can unlock untapped potential.
Changing the Conversation Around Communities
In today's fast-paced digital world, traditional marketing strategies are losing their edge.
Customers crave genuine connections, and the brands that win are those that build thriving communities around their products and services.
-> Core Principles
-> The New Paradigm
Community as the Central Business Hub
Community is not just for connecting people; it’s a dynamic hub where businesses can engage with their audience, gather valuable feedback, and foster customer loyalty. It’s about creating a space where businesses can talk to their customers, understand their needs, and build lasting relationships.
Efficiency and Scalability
The Efficient Edge emphasizes that a well-managed community is a powerful asset. By making communities operationally sound and integrating them into the core business strategy, businesses can achieve significant efficiencies, save time and resources, and scale their operations effectively.
Redefining Budgets and Priorities
Communities should be seen as assets rather than additional costs. Businesses can achieve greater returns through customer retention, loyalty, and word-of-mouth referrals by reallocating budgets from traditional marketing and social media to community building.
-> Core Principles
-> The New Paradigm
Community as the Central Business Hub
Community is not just for connecting people; it’s a dynamic hub where businesses can engage with their audience, gather valuable feedback, and foster customer loyalty. It’s about creating a space where businesses can talk to their customers, understand their needs, and build lasting relationships.
Efficiency and Scalability
The Efficient Edge emphasizes that a well-managed community is a powerful asset. By making communities operationally sound and integrating them into the core business strategy, businesses can achieve significant efficiencies, save time and resources, and scale their operations effectively.
Redefining Budgets and Priorities
Communities should be seen as assets rather than additional costs. Businesses can achieve greater returns through customer retention, loyalty, and word-of-mouth referrals by reallocating budgets from traditional marketing and social media to community building.
-> Core Principles
-> The New Paradigm
Community as the Central Business Hub
Community is not just for connecting people; it’s a dynamic hub where businesses can engage with their audience, gather valuable feedback, and foster customer loyalty. It’s about creating a space where businesses can talk to their customers, understand their needs, and build lasting relationships.
Efficiency and Scalability
The Efficient Edge emphasizes that a well-managed community is a powerful asset. By making communities operationally sound and integrating them into the core business strategy, businesses can achieve significant efficiencies, save time and resources, and scale their operations effectively.
Redefining Budgets and Priorities
Communities should be seen as assets rather than additional costs. Businesses can achieve greater returns through customer retention, loyalty, and word-of-mouth referrals by reallocating budgets from traditional marketing and social media to community building.
What We Do
Transform Communities into Business Powerhouses
We specialize in making communities the cornerstone of your business success. Whether you’re starting from scratch or optimizing an existing community, we’ve got you covered.
Community Start-Up
We assist you in going from the initial idea to a fully launched community. This includes handling the technical setup, integrating efficient operations, and ensuring a smooth launch process.
Our service includes:
Customized setup
Member onboarding
Best practices for community engagement and management.
Establish a thriving online community quickly with minimal stress and maximum efficiency.
Community Start-Up
We assist you in going from the initial idea to a fully launched community. This includes handling the technical setup, integrating efficient operations, and ensuring a smooth launch process.
Our service includes:
Customized setup
Member onboarding
Best practices for community engagement and management.
Establish a thriving online community quickly with minimal stress and maximum efficiency.
Community Start-Up
We assist you in going from the initial idea to a fully launched community. This includes handling the technical setup, integrating efficient operations, and ensuring a smooth launch process.
Our service includes:
Customized setup
Member onboarding
Best practices for community engagement and management.
Establish a thriving online community quickly with minimal stress and maximum efficiency.
Community Operations Management
We manage and refine your existing community processes, reducing inefficiencies and boosting member engagement.
Our service includes:
Implementing automation tools
Team training
Ongoing support to ensure long-term success
Your business benefits from improved operational efficiency, reduced workload, and enhanced member engagement.
Community Operations Management
We manage and refine your existing community processes, reducing inefficiencies and boosting member engagement.
Our service includes:
Implementing automation tools
Team training
Ongoing support to ensure long-term success
Your business benefits from improved operational efficiency, reduced workload, and enhanced member engagement.
Community Operations Management
We manage and refine your existing community processes, reducing inefficiencies and boosting member engagement.
Our service includes:
Implementing automation tools
Team training
Ongoing support to ensure long-term success
Your business benefits from improved operational efficiency, reduced workload, and enhanced member engagement.
Community Education
Empower your team with the knowledge and tools to leverage your community for growth and to effectively use your community as a central part of your operations.
Our educational services include:
Workshops
Live training sessions
Strategic consulting to help community managers
Utilize your community for market research, customer feedback, and business development, driving innovation and revenue growth.
Community Education
Empower your team with the knowledge and tools to leverage your community for growth and to effectively use your community as a central part of your operations.
Our educational services include:
Workshops
Live training sessions
Strategic consulting to help community managers
Utilize your community for market research, customer feedback, and business development, driving innovation and revenue growth.
Community Education
Empower your team with the knowledge and tools to leverage your community for growth and to effectively use your community as a central part of your operations.
Our educational services include:
Workshops
Live training sessions
Strategic consulting to help community managers
Utilize your community for market research, customer feedback, and business development, driving innovation and revenue growth.
About The Efficient Edge
The Efficient Edge is a community-building and operations management company dedicated to helping small to medium-sized businesses harness the full potential of online communities.
Our mission is to make these communities the driving force behind your business's growth, stability, and long-term success.
We’re leading the charge in a new era of business, where communities aren’t just an option—they’re essential. A well-managed community is the key to sustainable revenue and deep customer loyalty. It’s time to rethink how your business engages with its audience.
Let us show you how to build, manage, and optimize a community that connects and propels your business forward.
Meet Tanya Fraser, Founder
A Visionary Leader in Community Building and Operational Excellence
Tanya, the driving force behind The Efficient Edge, is a dynamic entrepreneur with a rich history of working with startups and small to medium-sized businesses (SMBs). With a robust background in business operations, productivity, and efficiency, Tanya has been instrumental in helping numerous businesses grow and scale their operations and revenue. Her extensive experience spans diverse industries, including SaaS, consulting, and the arts, and she has successfully collaborated with entrepreneurs generating over $15 million in annual revenue.
Tanya, the driving force behind The Efficient Edge, is a dynamic entrepreneur with a rich history of working with startups and small to medium-sized businesses (SMBs). With a robust background in business operations, productivity, and efficiency, Tanya has been instrumental in helping numerous businesses grow and scale their operations and revenue. Her extensive experience spans diverse industries, including SaaS, consulting, and the arts, and she has successfully collaborated with entrepreneurs generating over $15 million in annual revenue.
Expertise and Achievements
Tanya’s expertise lies in creating and managing online communities, as well as business operations. She has built communities ranging from intimate groups of 15 to expansive networks of over 3,000 members. Her knack for implementing core processes, systems, and identifying the right tools has enabled her to run businesses and communities with remarkable efficiency.
Throughout her career, Tanya has built and managed teams of various sizes, from small five-person teams to large 150-person teams, both in-person and remotely. Her leadership style is characterized by creativity, hard work, and a sense of humor, which fosters a positive and productive work environment.
Tanya’s expertise lies in creating and managing online communities, as well as business operations. She has built communities ranging from intimate groups of 15 to expansive networks of over 3,000 members. Her knack for implementing core processes, systems, and identifying the right tools has enabled her to run businesses and communities with remarkable efficiency.
Throughout her career, Tanya has built and managed teams of various sizes, from small five-person teams to large 150-person teams, both in-person and remotely. Her leadership style is characterized by creativity, hard work, and a sense of humor, which fosters a positive and productive work environment.
Tanya’s expertise lies in creating and managing online communities, as well as business operations. She has built communities ranging from intimate groups of 15 to expansive networks of over 3,000 members. Her knack for implementing core processes, systems, and identifying the right tools has enabled her to run businesses and communities with remarkable efficiency.
Throughout her career, Tanya has built and managed teams of various sizes, from small five-person teams to large 150-person teams, both in-person and remotely. Her leadership style is characterized by creativity, hard work, and a sense of humor, which fosters a positive and productive work environment.
Inspiration and Vision
Tanya is driven by a deep desire to foster human connection in an increasingly divided world. She recognizes the growing need for communities, whether online or in-person, where people can connect and support each other. However, many businesses struggle with the technical aspects of starting and managing communities, as well as the operational challenges of running a business efficiently. This is where Tanya excels.
She bridges these gaps by leveraging her extensive knowledge of tools and systems that save time, enhance delegation, and automate tasks and processes. Tanya helps businesses and communities plan for the future, ensuring they are always moving forward with purpose and efficiency.
Tanya is driven by a deep desire to foster human connection in an increasingly divided world. She recognizes the growing need for communities, whether online or in-person, where people can connect and support each other. However, many businesses struggle with the technical aspects of starting and managing communities, as well as the operational challenges of running a business efficiently. This is where Tanya excels.
She bridges these gaps by leveraging her extensive knowledge of tools and systems that save time, enhance delegation, and automate tasks and processes. Tanya helps businesses and communities plan for the future, ensuring they are always moving forward with purpose and efficiency.
Tanya is driven by a deep desire to foster human connection in an increasingly divided world. She recognizes the growing need for communities, whether online or in-person, where people can connect and support each other. However, many businesses struggle with the technical aspects of starting and managing communities, as well as the operational challenges of running a business efficiently. This is where Tanya excels.
She bridges these gaps by leveraging her extensive knowledge of tools and systems that save time, enhance delegation, and automate tasks and processes. Tanya helps businesses and communities plan for the future, ensuring they are always moving forward with purpose and efficiency.
Communities Grow Your Business
20 %
increase in customer retention
Communities help foster strong relationships between businesses and their customers, leading to higher loyalty and repeat business.
According to a study by CMO by Adobe
20 %
increase in customer retention
Communities help foster strong relationships between businesses and their customers, leading to higher loyalty and repeat business.
According to a study by CMO by Adobe
20 %
increase in customer retention
Communities help foster strong relationships between businesses and their customers, leading to higher loyalty and repeat business.
According to a study by CMO by Adobe
Communities help foster strong relationships between businesses and their customers, leading to higher loyalty and repeat business.
According to a study by CMO by Adobe
20 %
increase in customer retention
Communities help foster strong relationships between businesses and their customers, leading to higher loyalty and repeat business.
According to a study by CMO by Adobe
Communities help foster strong relationships between businesses and their customers, leading to higher loyalty and repeat business.
According to a study by CMO by Adobe
86 %
customers are more likely to engage with a brand that fosters community.
Engagement through communities often leads to more informed and loyal customers, who are more likely to advocate for the brand.
Research by Salesforce
86 %
customers are more likely to engage with a brand that fosters community.
Engagement through communities often leads to more informed and loyal customers, who are more likely to advocate for the brand.
Research by Salesforce
86 %
customers are more likely to engage with a brand that fosters community.
Engagement through communities often leads to more informed and loyal customers, who are more likely to advocate for the brand.
Research by Salesforce
Engagement through communities often leads to more informed and loyal customers, who are more likely to advocate for the brand.
Research by Salesforce
86 %
customers are more likely to engage with a brand that fosters community.
Engagement through communities often leads to more informed and loyal customers, who are more likely to advocate for the brand.
Research by Salesforce
Engagement through communities often leads to more informed and loyal customers, who are more likely to advocate for the brand.
Research by Salesforce
10 %
reduction in support costs
Online communities provide a platform where customers can help each other, reducing the load on customer service teams.
A report by Vanilla Forums
10 %
reduction in support costs
Online communities provide a platform where customers can help each other, reducing the load on customer service teams.
A report by Vanilla Forums
10 %
reduction in support costs
Online communities provide a platform where customers can help each other, reducing the load on customer service teams.
A report by Vanilla Forums
Online communities provide a platform where customers can help each other, reducing the load on customer service teams.
A report by Vanilla Forums
10 %
reduction in support costs
Online communities provide a platform where customers can help each other, reducing the load on customer service teams.
A report by Vanilla Forums
Online communities provide a platform where customers can help each other, reducing the load on customer service teams.
A report by Vanilla Forums
2.5 x
growth rate that is higher than those that do not
This is because communities create more touchpoints and engagement opportunities, which drive sales.
According to CMX Hub
2.5 x
growth rate that is higher than those that do not
This is because communities create more touchpoints and engagement opportunities, which drive sales.
According to CMX Hub
2.5 x
growth rate that is higher than those that do not
This is because communities create more touchpoints and engagement opportunities, which drive sales.
According to CMX Hub
This is because communities create more touchpoints and engagement opportunities, which drive sales.
According to CMX Hub
2.5 x
growth rate that is higher than those that do not
This is because communities create more touchpoints and engagement opportunities, which drive sales.
According to CMX Hub
This is because communities create more touchpoints and engagement opportunities, which drive sales.
According to CMX Hub
Common Queries Answered
Why should my business invest in a community?
Investing in a community isn’t just about connection—it’s about creating a loyal customer base, gaining valuable insights, and driving long lasting sustainable growth.
Why should my business invest in a community?
Why should my business invest in a community?
Investing in a community isn’t just about connection—it’s about creating a loyal customer base, gaining valuable insights, and driving long lasting sustainable growth.
How does community management drive business growth?
How does community management drive business growth?
How does community management drive business growth?
Who do you work with?
Who do you work with?
Who do you work with?
How do you customize your services for different clients?
How do you customize your services for different clients?
How do you customize your services for different clients?
What platforms do you work with?
What platforms do you work with?
What platforms do you work with?
What makes The Efficient Edge different from other community management services?
What makes The Efficient Edge different from other community management services?
What makes The Efficient Edge different from other community management services?
How do you ensure the scalability of the communities you build?
How do you ensure the scalability of the communities you build?
How do you ensure the scalability of the communities you build?
What kind of results can we expect from your services?
What kind of results can we expect from your services?
What kind of results can we expect from your services?
How long does it take to set up a community?
How long does it take to set up a community?
How long does it take to set up a community?
Do you provide ongoing support after the community is set up?
Do you provide ongoing support after the community is set up?
Do you provide ongoing support after the community is set up?
How can we get started with The Efficient Edge?
How can we get started with The Efficient Edge?
How can we get started with The Efficient Edge?
Build Your Business Community Today
Book a free 20 minute discovery call.
The Efficient Edge © 2024. All Rights Reserved.
Build Your Business Community Today
Book a free 20 minute discovery call.
The Efficient Edge © 2024. All Rights Reserved.